Mumbai: Idea Cellular has launched two new Dual-SIM 3G smartphones in the market, an entry-level Android 2.3 device called ‘Idea ID 920’ and higher-end Android 4.1 Jelly Bean device called ‘Idea Aurus III’. Both are manufactured by Alcatel and priced at Rs. 4,950 and Rs. 6,990 respectively.
Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said,
Keeping in mind the requirements of the fast evolving Indian consumer in the light of the ongoing mobile broadband revolution, the new 3G smartphones from Idea are priced affordably to upgrade existing 2G users to 3G. Device plays an important role in establishing data experience for the user, but currently 3G smartphones are priced relatively high in the Indian market. Idea is bridging this gap by bringing low-cost devices with high-end features to proliferate 3G among all segments of users.
Idea ID 920 runs on Android 2.3 Gingerbread powered by a 1GHz processor coupled with 512 MB RAM. A 3.5” (320 x 480 pixels) TFT screen, 2 MP camera, 1400mAh battery and a 2GB memory card with expandable memory up to 32 GB are the important features for the device. The ID 920 will come only in one color – dark blue. It should be noted that Idea won’t be providing any software updates for this device in the future.
On a more positive note, the Idea Aurus III runs on Android Jelly Bean v 4.1 powered with the same 1Ghz processor and 512 MB RAM. A 4 inch (480 x 800 pixels) resolution screen, a 5MP camera with fix-focus, front facing camera for video calling and an internal memory of a 4GB are the important features of Aurus III. It will be available in two colors – White and Black. Again, Idea won’t be providing any software updates for this device in the future.
For a pack of Rs. 261, ID 920 and Aurus III users can get 1GB and 1.6 GB of 3G data, respectively, and Idea TV subscription free for the first 3 months. The 3G pack is available along with the smartphones in all Idea 3G circles. In the rest of the country, smartphone users can opt for attractive 2G data pack offering unlimited 2G data for Rs. 261.
The new 3G smartphones from Idea are available at all major mobile retail stores and Idea outlets across the country.
Our team was present at the launch event, and we’ll soon update the article with a hands-on video of both the devices.
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