New handset unveiled by SONY

Sony Ericsson, a leading mobile entertainment brand launched a new premium brand – XPERIA? at the Mobile Expo 2008 held at Pragati Maidan. XPERIA? is a new brand under the Sony Ericsson portfolio that offers a premium and energized mobile experience. The XPERIA? X1, a stand-out, arc slider phone that addresses the growing consumer need for a converged entertainment and mobile web communication experience, was also announced in India today.

The XPERIA? X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile? inside, the XPERIA? X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA? panel on the screen.

?XPERIA? represents the first brand that is truly borne from within Sony Ericsson. The Mobile Expo has provided us with a fitting platform to introduce this brand, one that represents our vision for a premium, energised communication experience,? said Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications. ?In these four days we plan to generate awareness and excitement about our new range of products through direct consumer interactions. The launch of the X1 will further strengthen the overall Sony Ericsson brand and places us at the forefront of mobile convergence.?

He further added, ?Our vision for the XPERIA? X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design. XPERIA? is our promise to think foremost of user experience and to deliver the premium experience ? anytime, anywhere, anything, with anyone.?

Sony Ericsson XPERIATM X1 ? energised communication, the premium experience.

* Convergence of multimedia entertainment and mobile Web communication
* Windows Mobile? capabilities
* Unique arc slider with wide pitch easy-to-use QWERTY keyboard
* XPERIA? panels – arrange as you want for easy access
* Enjoy multimedia entertainment on bright wide VGA display

XPERIA? panel interface ? experiences just the way you want them
Enjoy access to different experiences ? Web, multimedia, applications ? from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA? panels just the way you want them.

Multiple navigation ? the choice is yours
XPERIA? X1 lets you interact with your phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design ? makes it stand out
The arc design gives XPERIA? X1 a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience ? performance on the move
With Windows Mobile?, the highest data transfer rate (HSDPA/HSUPA) and WiFi? support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. A GPS gives you the freedom to explore the world. XPERIA? X1 is a premium mobile experience.

The Sony Ericsson XPERIA? X1 will be available in India market from the second half of 2008.
Sony Ericsson XPERIA? X1 ? At a Glance

Camera Auto focus
3.2 megapixel camera
Photo light
Video recording
Music Bluetooth? stereo (A2DP)
Media player
Music tones
Windows Media Player Mobile
3D games
FM radio
Video streaming
Video viewing
Internet Internet Explorer? Mobile
RSS feeds
Communication and Messaging Polyphonic ringtones
Vibrating alert
Video calling
Picture messaging (MMS)
Predictive text input
Text messaging (SMS)
Design XPERIA? panels
Optical joystick navigation
Navigation key
Picture wallpaper
Touch navigation
Organiser Alarm clock
Document editors
Document readers
Flight mode
Handwriting recognition
Phone book
Connectivity aGPS
Bluetooth? technology
USB support
Windows? Mobile? Operating System Microsoft? Outlook Mobile: email, contacts, calendar, tasks
Microsoft? Office Mobile: Word, Excel, PowerPoint
Internet Explorer? Mobile
Windows Media? Player Mobile
Windows Live?
Exchange ActiveSync?
Voice control
Utility Applications: file explorer, calculator, pictures & video, notes

Facts and Figures
Size: 110 x 53 x 16.7 mm

Weight: 145 grams

Available colours: Black, Silver

Main screen: 65,536 color TFT, Resolution: 800 X 480 pixels, Size: 3 inches

Memory: Phone memory- up to 400 MB, microSD? memory card support

Availability and versions
GSM/GPRS/EDGE 850/900/1800/1900
UMTS/HSDPA/HSUPA 900/1700/1900/2100 MHz
UMTS/HSDPA/HSUPA 850/1700/1900/2100 MHz


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