Airtel in association with ZEE5 has announced their strengthened strategic partnership to enable a world-class digital content experience for Airtel mobile customers. Airtel’s customer reward program, #AirtelThanks have been refreshed to offer all Airtel Platinum customers having Infinity Postpaid plans of Rs 499 and above with unlimited complimentary access to ZEE5’s vast content catalog as part of their plan benefits.
Shashwat Sharma, Chief Marketing Officer at Bharti Airtel said
“#AirtelThanks has received a phenomenal response and we are delighted to bring ZEE5’s exciting content to our Platinum customers as part of the value proposition. We will continue to expand our ecosystem of partners to enable a differentiated experience for our customers.”
Airtel Platinum customers can claim free ZEE5 Subscription offer from Airtel Thanks section of My Airtel app thereby download the ZEE5 app to start accessing this premium content.
Manish Aggarwal, Business Head at ZEE5 India said
“This partnership is in line with our growth strategy as it is a crucial step towards fulfilling our aim to offer new and exciting content. It will strengthen our reach by the potential proliferation of ZEE5 premium content to a wider and new set of audience. We are happy to partner with Airtel, and via similar partnerships we will continue to enhance our offerings with the customer at the center.”
#AirtelThanks offers three tiers, Silver, Gold, and Platinum. Each tier represents different and unique benefits for Airtel customers. Airtel Platinum customers are entitled to receive VIP service, premium content, e-books, device protection, and exclusive invites and priority access to events and sales.
#AirtelThanks UI has been refreshed enough to help users to choose, access and navigate through their benefits in a very simple and user-friendly manner. The app uses strong data-science and segmentation algorithms to customize the user experiences, based on user interests and profiles.
ZEE5 is an entertainment hub to 1 lakh hours of On Demand Content and 70+ live TV channels. With over 3500 films, 500+ TV shows, 4000+ music videos, LIVE TV Channels across 12 languages, ZEE5 presents a blend of unrivaled content offering for its viewers across the nation and worldwide. ZEE5 also offers groundbreaking features like 11 navigational languages, content download option, seamless video playback, and Voice Search.